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Network-layer bot defense for Shopify

Unbotify ProofZT, ASN-level Statistical Variance Analysis, and edge-level challenge logic to distinguish real shoppers from sophisticated residential-proxy botnets in realtime, before they inflate marketing costs, corrupt attribution, and trigger fake checkout activity.

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Trusted by data-driven brands.

From high-volume DTC brands to enterprise agencies, Unbotify protects the metrics that matter most.

The Hidden Cost of Bots

Bots look like customers, click like customers, and cost you money like customers. But they never purchase.

How does this affect my business?

Standard security tools only stop the bots that attack aggressively. We stop the ones that quietly drain your budget.

Example of inflated marketing bills

Paying for Ghosts

Bots fill your email list with fake addresses. You end up paying your email provider (like Klaviyo or Mailchimp) for thousands of 'subscribers' who don't exist.
  • Your marketing lists are bloated with fake emails.
  • Your email reputation gets ruined, and your emails end up in spam folders.
  • Your campaigns cost more money to send, without any potential ROI increase.
Example of destroyed analytics

Flying Blind

You think 1,000 people visited your site today, but 400 of them were bots. You can't make good decisions when nearly half your data is a lie.
  • Your conversion rates plummet, and your data becomes worthless.
  • Your retargeting audiences are polluted, and you can't trust your attribution data.
  • Your campaigns are misoptimized, and you can't make informed decisions about your future.
Example of wasted ad spend

Burning Ad Money

When a bot clicks your Facebook or Google ad, you still pay for that click. Worse, the ad platforms think that bot was a 'good visitor' and go find more of them.
  • Your ad spend is wasted, and you're not getting the ROI you expect.
  • Your analytics make your ads look utterly ineffective.
  • You lack the data to adjust your campaigns to your customers' behavior.
Example of operational overhead

Operational Overhead

Trying to block these bots yourself is like playing Whack-a-Mole. By the time you block one IP address, the bot has already moved to a new one.
  • Your employees are constantly wasting time.
  • Your team is forced to try to fix problems that don't exist.
  • You focus on fighting bots instead of growing your business.

The Bot Attack Pattern

Unlike "dumb" website scrapers that just load a page, these bots execute a complex sequence of events to simulate high-intent users. This might sound familiar to you:

1

Session Initiation

The bot enters the site, often routing traffic through residential ISPs (like compromised home routers) to appear as a legitimate household.

2

Cart Activity

It adds multiple items to the cart specifically to create an "Active Cart Session".

3

The Abandonment

It leaves the cart at the checkout phase, deliberately triggering "Added to Cart" and "Reached Checkout" pixels which skews your analytics.

4

Data Poisoning

It injects fake emails into newsletter popups and "Contact Us" forms, inflating your marketing platform costs.

5

Financial Fraud

In extreme cases, the bot executes fraudulent orders resulting in costly chargebacks.

Why This Matters: Understanding these patterns helps you better protect your business and maintain accurate analytics.

Why Standard Defenses Fail

Typical defenses like Blockify fail because they try to stop the bot too late in the lifecycle.

Client-Side Blocking Apps

By the time JavaScript loads to block the bot, it has already fired pixels, skewed analytics, and submitted forms. The damage is done.

Standard WAFs

Indiscriminate CAPTCHAs kill conversion rates. Bots using residential proxies look like real customers, so WAFs won't block them.

Our solution

Learn about how we solve the ever-growing problem of Shopify bot traffic.

Locality of Behavior Analysis

We categorize traffic by "Neighborhood." Legitimate ASNs (Comcast, AT&T) pass freely. Suspicious hosting providers and VPN exits are flagged immediately.

Smart Interception

Instead of blocking blindly, we serve an interactive challenge to suspicious ASNs. Real humans pass easily; bots get stuck at the gate.

Managed Cloudflare Protection

We implement this logic directly into your Cloudflare WAF. No heavy JavaScript slowing down your site—protection happens at the edge.

Traffic Analysis
Last 24 Hours
SAMPLE DATA
Bots Blocked
14,203
Real Visitors
8,540
RECENT EVENTSACTION
Server Farm (Alibaba Cloud)
China • Residential Proxy
BLOCKED
Residential ISP (Comcast)
USA • Residential ISP
ALLOWED

Mutual benefit pilot program

Enterprise-grade protection at a pilot rate in exchange for helping us build our case studies.

$249/mo

Pilot Pricing

Managed Cloudflare WAF Config
ASN-Level Traffic Analysis
Bot & Fraud Prevention
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